Zappos Term Paper Example | Topics and Well Written Essays - 1000 words

Zappos - Term Paper ExampleDuring the period of past 9 years, the brand has greatly evolved to new heights. The objective of the fellowship is fundamentally to provide the customers with best services online not only shoes as the product but likewise in other categories. The vision of the company reflects that start of total sales, 30 percent of retails trade provide be made through online. Furthermore, the companys vision also replicates that best services will be offered to the end customers. The company deals in the sales of clothing and shoes through online. Its primary revenue is gained from the sales of shoes that contribute around 80 percent of the entire business. On analyzing the company background, it can be observed that Zappos is sells around 50,000 varieties of shoes indoors the market. The company believes in the loyalty business mystify along with relationship marketing. The vital reason behind the acceleration of the companys growth can be considered as its repe at customers. Moreover, the company has not invested much in the advertising aspect in-fact the word-of mouth has ensured extensive growth and development. It is also famous for its reputation pertaining to customer service. For example, every new employee being hired within the corporate office requires a vigorous training of weeks on customer loyalty. This training is the initial phase and compulsory for all the employees originally they enter into the actual workplace (Zappos, 2013). Four Problems Being Faced By Zappos Every organization in the present business environment faces an assortment of challenges. It has been recognize that an organization trading through online website faces certain viable challenges as compared to traditional Brick-and-Mortar organizations. The persistent risk of online organization is hacking of the information. Zappos being an online company also go about the fuss of hacking. It has been ascertained from a news report that the hackers got hold of around 24 million of customers personal information. This has created an immense problem for the company. In relation to hacking, the customers of the company energise filed a suit against it. The management of Zappos wanted the matter to get into settlement pertaining to the terms of service. However, the court overruled the petition and the company was asked to present in the court for tribulation session (Thomas, 2012). Another major problem faced by the company that it needs to overcome is recognized to be the traditional one way thinking. harmonize to the company CEO Tony Hsieh, the organizational culture tops the priority list than customer service. For any organization to sustain, both the aforementioned requirements are necessary. Only concentrate on effective organizational culture without rendering proper customer service might lead to adverse intricacies. Organizational culture and customer bliss facilitate to establish a concurrent relationship (Edwards, 2012). In keeping with Zappos, another problem relates with ordering shipment. It has been recognized that the intense security check of Zappos also creates numerous problems for the customers pertaining to shipment. Problem pertaining to the order shipment has significantly affected the customer base of the company. The hurdle in the continuous and steady flow of cash within the company is another problem that has taken place within the problems purview. Technologies being applied within the company are not that effective in bring in the customers security alert and receive instant cash against the services being paid (Hsieh, 2010). Action Plan for Zappos In order to mitigate the problems being faced by the comp